SFBI is led by a collaborative team with deep roots in the entrepreneurial ecosystem, focused on expanding opportunity, accelerating innovation, and supporting the people who are building Santa Fe’s future.
Dana Catron
President and CEO
Dana brings more than 15 years of experience supporting entrepreneurs, startups, and innovation-driven economic development in New Mexico. She previously served as Interim Director & CEO of the Arrowhead Center at New Mexico State University, where she worked closely with founders, researchers, and commercialization teams to help turn ideas into viable businesses.
Dana has deep expertise in grants management, technology commercialization, and the startup journey, with a professional background that spans genomics, entrepreneurship, and innovation ecosystems. As CEO, she is focused on expanding SFBI’s impact, strengthening support for Santa Fe’s business community, and advancing a resilient, innovation-driven regional economy.
She succeeds Marie Longserre, SFBI’s founding President & CEO, and is honored to build on the strong foundation established over nearly three decades of service to entrepreneurs in Northern New Mexico.
Kelly Stanhope, Operations and Facility Director joined the staff in 2019. She is a native Santa Fean and owns/operates her own business, Stanhope Consulting LLC. With a background in mediation, social psychology, and organizational development, Kelly helps business owners navigate change within their organization. Whether the business is going through ownership, leadership, cultural, or strategic change, Kelly creates the map, helps them prepare for the challenges, and, ultimately, aids companies in making it to their ideal destination. As part of her duties at the Incubator, she handles all aspects of financial reporting and planning, facilities oversight, and customer relations.
Carl McLendon, Program Manager joined the staff in late 2023. He brings a unique perspective to his role at the Santa Fe Business Incubator. With nearly three decades in public education and entrepreneurship, Carl has championed the innovative integration of technology, enhanced educational outcomes and fostered an environment ripe for creative problem-solving and strategic thinking. A proven team leader, he believes in the power of collaboration and collective intelligence. Carl's leadership style focuses on nurturing potential and guiding teams toward shared visions and goals.
